Bright Spark Digital Blog

The Emperor's New Apps

2011-07-12T08:35:00.000-07:00

Apps are the new nirvana for companies and brands to communicate directly with their audiences and if you don’t have one then you have been left behind in the digital revolution.

Codswallop!

This year sales of non pc devices like tablets and smartphones have grown exponentially; it is also true that the number of Apple and Android applications available for these devices is also growing and is now in the hundreds of thousands.

However, how many of these are ‘killer applications’?

One of the most successful apps ever was ‘branded’; iPint by Carling was downloaded several million times when the Apple store was launched. We should consider that when this app was launched the market was very different, the market was in its infancy and there were far fewer apps available.

A recent report by Deloitte reported that less than 1% of all apps created by consumer and healthcare brands were downloaded more than 1 million times. Or to put the statistic another way 80% of branded apps analysed by Deloitte’s have been downloaded no more than 1000 times.

Suddenly your chance of success if far more limited and the idea of creating an app for the sake of having one is simply not an intelligent use of marketing spend.

Brands (and more importantly their Agencies) need to stop having a knee jerk reaction to the latest fad in digital. That is not to say that all apps are wrong but like any other form of communication they need to be carefully considered.

To be successful apps need to be targeted, useful and most importantly relevant.

A brief guide to taking your luxury brand online

2011-05-04T07:30:00.000-07:00

Here at Bright Spark Digital, one arena we like to think we have a lot of experience and expertise in is the world of luxury.

Over the many years we've been in the online space we've worked for some of the world's biggest luxury brands and feel that we really know the do's and don'ts when it comes to successfully positioning them online.

So what does it take? Here are some of our thoughts on how to successfully take your luxury brand online…

[Read More]

Making it meaningful

2011-04-01T02:12:00.000-07:00

If you're searching for a company's address on the internet, there's a good chance your chosen search engine will be able to find it by matching documents on the website containing the word 'address'. However, if that address information is 'tagged' as an address, search engines and directories can search specifically for that address data, or be sure that the content is indeed an address.

Being able to structure the information on your website in this manner will ultimately help your users or customers find what they are looking for, or differenciate your content from your competitors. This inference of meaning is what drives the semantic web.

Interest in the semantic web has gradually been spreading across the internet development community from a core of web evangelists and commentators to IA designers and developers building the next generation of websites and applications.

If you're new to the concept of the semantic web, it's essentially a web of data, readable by, and meaningful to machines rather than humans. In terms of the internet that we all know and love, it is being created by adding extra attributes and references to normal webpages so that humans or computers reading the page can understand the meaning and context of the content. Google's example is that of a page containing a recipe. Although Google might be able to guess that a page contains a recipe by its text content, semantic markup allows it to be sure that a certain section is an ingredients list.

Whilst many understand Tim Berners-Lee's vision for a web of data, evolved from human readable pages to machine readable ones , putting the concepts into practice can be a daunting prospect. The differing HTML5 and XHTML2 W3C specifications, as well as the somewhat competing standards of RDAa, microdata and microformats can be enough to put lots of developers off. As with the release of Betamax and VHS, Blu-Ray and HD-DVD, none of the different standards for semantic markup in webpages have yet become de facto.

For those of us staying the course, designing for accessibility and search engine performance provides a good stepping-stone towards building semantic web content: it helps us think about the content we place in our templates as information, rather than purely what appears before our eyes in the browser. If we're comfortable with this , the next logical step then is structured or semantic mark-up.

One of our current projects is for a fine art gallery and we're using RDFa, a semantic format supported by the W3C. The Resource Description Framework (RDF) specification has been around for over a decade but it is only relatively recently that it has been possible to add this type of data to a normal HTML webpage. We've chosen the RDF format as it is also used by the Visual Resources Association, who provide a data standard that we can use to mark-up the pages that contain artwork.

Modifying the templates to include the RDF attributes has been pretty easy but we won't know how well the extra semantic data performs until the site is alive on the web. Obviously, we hope it will help search engines find the data and in turn, help users find the content they are looking for. Alternatively, it could have other benefits to art institutions or students using the data for their own research. Given the infancy of the format and its use in search, it may only have a relatively minor effect.

Either way, it's been a rewarding experience, both in terms of exploring the broader concepts of semantic markup and the specific standards used in the classification and description of art.

UXBrighton - A great experience?

2010-09-14T01:32:00.000-07:00

I've just returned from UXBrighton 2010 - the first 'full blown conference' born out of what was in previous years just a meet-up of like minded ux folk.

So how was it? Well let me begin by saying I've become slightly disillusioned by the conference circuit over the past few years. On too many occasions have I forked out hundreds of pounds only to be presented with expert speaker after expert speaker showing the audience their portfolio of work. Well that's all well and good, but it doesn't provide much in the way of valuable insight. After last years Future of Web Design conference in London, I'm surprised it's even allowed to keep the name (It may have been better this year, I wasn't in attendance to find out - I hope it was).

I'm very pleased to say that UXBrighton has gone some way to restoring my faith. A few of the highlights...

The day started with an informative and entertaining talk by Eric Reiss on 'Web Dogma' which outlined 10 basic rules for web communications. This finished with the viewpoint that you should break the very same rules as you see fit for your needs, which certainly made it feel less preachy than the usual don't do this, always do that approach.

Next up was Harry Brignull talking about 'Dark Patterns' - user interfaces designed to trick people. This mostly focussed on the opt in, opt out model used by a number of companies to get users to buy into extra costs such as insurance policies. As commendable as it was to see the gauntlet thrown down on tackling the subject, I'm not sure I can see an easily solution anywhere on the horizon. Someone jokingly suggested an online version of Watchdog, which I actually thought was an interesting idea...

Later in the day Jeroen Van Geel gave a great talk called 'The childish washer and the happy website' in which he explained the importance of product personality and how it shouldn't be forgotten when making a site usable. It was refreshing to have somebody come at the issue from this perspective, especially at a conference aimed at 'designing for behaviour'. I certainly believe that the personality of a site is as much a part of the user experience as anything.

Not all of the talks were a success. I felt that Julian Hirst's talk was a little tough to follow, and others such as Claire Rowland were unfortunately plagued by technical gremlins which broke the flow and were rushed through as a result, but on the whole, it was a very successful day.

The final speaker of the day was Rory Sutherland, Vice-Chairman of Ogilvy Group UK. His presentation was called 'Of Clouds & Clocks' in which he talked about complex systems (the clouds) and mechanical, predictable actions (the clocks) and how they relate to the world of advertising. It was a great way to sign off the day but I would've liked the subject matter to be related more back to the world of digital.

One thing in Sutherland's talk really rang true however. He talked at one point about perceived value and showed the example of a packet of teabags priced at £6. Working out that this meant a cost of 24p per bag made it seem like less of a rip off, which in turn got me to thinking about the other thing that pleased me about the day. As mentioned before, I've been to other conferences that have cost me hundreds of pounds to attend. But UXBrighton? £69. So yes, a great experience and I look forward to attending next years event.

A very useful application

2010-08-16T02:21:00.000-07:00

Last week I discovered what was an incredibly useful and potentially life saving application for my iPhone.

Normally, the limits of the apps that I download are either; mindless games, puzzles or other simple stuff to keep my mind transfixed on the tube or bus.

Last week my wife had our first child and on Monday I found myself timing her contractions with a very old wristwatch, pen and paper. Not accurate or very precise as our midwife pointed out. She asked that I take more detailed notes or she would never be able to ascertain what stage of labour Tash was in.

I scrambled for the iPhone and typed contraction into the app search. To my astonishment there were about 20 different apps. I downloaded the most popular, CtxTimer, and moments later I was able to time with certainty my wife’s contractions.

The application was incredibly simple yet provided a wealth of data not only on the length of the contraction but also on the period that elapsed between them (which by now was only minutes) It averaged this data over an hour and a twenty minute period and it meant that when I next called the midwife I was able to provide her with a comprehensive set of data stretching over 30 mins.

It was a very simple and one-off application, that was provided free and that I would use once maybe twice in my lifetime. However, it was quite possibly the most useful and worthwhile that I will ever download.

Let us guide you

2010-06-08T09:26:00.001-07:00

Our latest project recently rolled out, but in a slightly different manner than we're used to. Why different? Well, you won't find it online but instead instore.

We were approached by Virgin Media earlier in the year with a very interesting brief which tasked us to recreate their EPG (Electronic Programme Guide) within a browser setting. The main reason for doing this was so that the Virgin TV experience could be demonstrated within electrical outlets across the UK, without the need for the actual service to be installed.

This was a very interesting project as it provided it's own set of freedoms and at the same time barriers. For starters, it was apparent that as it was going to be operating within a closed system, we didn't need to concern ourselves with multiple browser support, which is a rare treat.

On the flip side, this was new territory for us and re-creating an existing piece of software under a different set of rules was bound to throw up a few challenges, one of the biggest of which was achieving fullscreen HD video playback within the browser (without the use of flash). After overcoming such hurdles, and learning a lot in the process, the finished article started to come together quickly, but although the bulk of the work was in the bag, the project didn't end there.

Aside from the EPG itself, it also needed to look the part from a hardware perspective, and that meant having to install it onto a PC small enough to fit inside an actual V+ set top box. This was a fun job in itself, and we're happy to say that looking at the end result, you really wouldn't know the difference from the real thing.

It can currently be seen in the Lakeside 'Best Buy' store, so if you're in the area please take a look. We're now busy on the second phase of the project, which involves adding more content and functionality to the system. Case study to follow soon...

Not just a pretty face

2010-05-12T03:39:00.000-07:00

I play videogames. In fact, I play a lot of videogames. My wife would probably tell you I play videogames too much, but I digress. The one thing I come across a lot with games is the amount they're judged by their visuals. Now, I'd love to say I was one of those gaming purists that believes that visuals don't matter, that it's all about the experience and how fun a game is to play, but I would be lying. You see, I believe that the presentation layer is incredibly important in a game. We're talking about a medium that is all about immersion and so if it doesn't look the part, it's not going to be doing it's job as efficiently.

So what point am I trying to make? How does this all relate back to the web? Well it got me thinking about user experience on the web and how important it is to look good.

The first thing that springs to mind is that it's a lot to do with context. I'm certainly not trying to to draw any parallels between websites and videogames here, they were simply the catalyst that provoked the question. But one thing I will say is that 'looking good', in my opinion, serves the videogame world a lot more than it does the online space. Let me explain.

Looking good is overrated

So, looking good, what's the deal? Straight off the bat, I'm sure you would brand me an idiot if I were to say that it wasn't important, because it is. To a point. Now I've always been of the opinion that as designers, making our work look good is a given (I won't get too much into this - subjective arena - can of worms and all that). What seems to pass a lot of folk by - not everyone - obviously some reading this will feel i'm preaching to the choir, is that design is first and foremost about problem solving, and this is especially important when designing for the web where communication and interaction are at the heart of what we're trying to achieve.

A majority of the time when you are engaged with a client on a project, what they want is to see a slick piece of eye-candy, a visual of their site to get them excited. That's all well and good, afterall, who wouldn't want to see that? But in contrast, one of the last things they probably want to see is a wireframe document, in all its grey box, functional glory. And herein lies the problem. The step in the process that is arguably the most important is also that which is most often overlooked.

You wouldn't expect an Architect to design a building with no foundations, or a football manager to tell his players to just show off and try and get the ball in the goal. When it comes down to it, it's all to do with sound structure and planning, and it's just as important when designing for the web, or any other digital medium.

Balance

Now before you think I've gone a bit 'Jakob Nielson', i'm not saying style and aesthetics aren't important. Looking good is important, it just isn't everything, or even (in my opinion) the most important thing. What would you say was better? A car that looks ok and runs like a dream or a car that looks amazing but runs like a dog. Of course the smart among you will say neither and that it's better to have a car that looks amazing and runs like a dream, and you'd be right, it's what we should all be aiming for. But it's important to remember, we're not in the business of creating eye-candy, we're in the business of creating experiences.

This is not the first time questions have been raised over the importance of aesthetic style. In 1896 American architect Louis Sullivan coined the now infamous term 'form follows function' that was a principle used throughout 20th century architecture and industrial design. Founders of the Modernist movement in the early 1900's even went as far to proclaim 'form follows function, ornament is a crime'. A step to far if you ask me, but then it's funny how the minimalist stylings that were born out of such thinking ironically became a style of their own, and can be seen throughout much product and web design today.

In a way, it saddens me that more and more these days the roles of User Experience professionals and 'web designers' seem to be becoming more polarised. In my mind, a web designer is only doing half their job if they're being asked to style up someone else's wireframes. Maybe as time goes on we'll use different terms for these roles, or preferably we'll see a return to a single role as information architecture becomes a more considered topic within design education.

IA is your friend

So, in conclusion, what do we need to do to make sure we don't lose sight of this essential part of the process? First of all, as designers we need to recognise the importance of good information architecture and embrace it. If it's a subject area that you're not overly familiar with, pick up a few books on the subject to get the ball rolling. You could do worse than taking a look at 'Don't Make MeThink!: A Common Sense Approach to Web Usability' by Steve Krug or 'The Design of Everyday Things' by Don Norman, which are both great starting points. The former is a particularly accessible (and short) book that you can pass onto colleagues that work in other disciplines or even clients. And let's face it, the more the word is spread, the easier the job becomes.

Home sweet homepage

2010-02-12T08:46:00.000-08:00

After lots of searching, Bright Spark Digital has a new home. We’ve not moved far from our temporary home in Bermondsey Street and will now be located in-between London and Tower Bridge.

The obligatory trip to IKEA beckons as well as some serious cleaning and painting work before we’ll be all set. Please see the Contact page for the new address.

Speaking of new homes, you’ve probably also noticed we’ve finally got our new website up and running. As well as a fresh lick of Photoshop paint, we’ve also added a Twitter feed so you can see what’s getting us fired up over BSD HQ.

Thumbs up for the Web Open Font Format

2010-02-04T06:42:00.000-08:00

Since the birth of the World Wide Web and HTML browsing, web developers have always had to work hard accommodating the typographic dreams of creative directors and designers. As browser technology has evolved, so have the options for web typography. Over recent years, there has been an ever increasing number of ways to render type within a web browser (GIF image text, SIFR, FLIR, SVG, EOT, Cufon etc.) None of these have been truly standard, cross platform and cross browser solutions.

The latest Firefox 3.6 browser release adds support for the Web Open Font Format (WOFF) and will hopefully provide real momentum for its acceptance as the de-facto font file format for use within browsers and web pages.

Whilst SIFR and Cufon provide decent vector font replacement techniques, creating WOFF files and embedding them in a page using CSS3 syntax really is a breeze (anyone who’s used Microsoft Weft to create Embedded OpenType files will certainly appreciate the simplicity).

There are a lot of folks hoping Microsoft and Google also get behind this one. If they do, it might finally allow web developers and designers to get on with things font-related using a standard convention rather than wondering which hack to use or which browser they won’t support.

As well as improvements in browser capabilities, such as Firefox’s WOFF support, websites such as TypeKit and FontSquirrel provide simple mechanisms to generate or embed custom fonts within web sites. FontSquirrel provides access to many fonts free of EULA issues as well as an excellent web font generation service. This creates a pret-a-porter zip file containing web font files, sample CSS and HTML for OTF and TTF fonts that you upload. This is a great way to simplify getting the correct files and font-face definitions into your web pages.

TypeKit takes a slightly different approach, operating as a subscription service and uses a JavaScript include file to add bespoke font-face rules according to a browser’s capabilities. I’m sure there are many more font services out there too, hopefully all helping drive towards an open standard for web fonts.

Overall it should be an interesting year in web typography for designers and developers alike. We'll be keeping our eye on how it all unfolds.

Useful links
http://www.w3.org/2009/08/WebFonts/charter.html
https://developer.mozilla.org/en/About_WOFF
http://en.wikipedia.org/wiki/Web_typography
http://www.fontsquirrel.com/fontface/generator
http://typekit.com/

Flash bang wallop, what a picture.

2010-01-27T07:01:00.000-08:00

A few weeks back something arrived in my twitter feed which really caught my attention. Someone posted a picture they had taken of a train station. Ordinarily it would’ve been the sort of thing I would’ve quickly closed and not thought of again, but this had something different.

It had obviously been photoshopped to give it a particular style; kind of Polaroid like, a greenish colour cast, distressed markings. It had an overall feeling of ‘faded glamour’ that really appealed to me. As it turned out it wasn’t photoshopped but had actually been taken using an iPhone app called ‘Hipstamatic’. Intrigued, I downloaded it to take a look.

What is it?

Hipstamatic is essentially a camera app which applies a set filter effect to each picture you take to give it the aforementioned style (I can hear the tuts and curses of a thousand designers already). But hold on a minute. Let’s have a think about this…

Is it cheating?

Well, yes and no. And honestly, more yes than no. But that doesn’t mean to say it isn’t worthy of attention. The app allows you to mix and match between an array of different lens types, flashes and films, so there’s still a certain level of creativity there. Plus you still need to choose and frame a shot, which is surely still the biggest creative variable? Is it really any different from using a Photoshop filter or brush? Or a Javascript plug-in?

Don’t get me wrong, part of me feels that as a graphic designer I should be the one manipulating my photographs, experimenting and exploring with visual effects of my own, and to be honest, I still do. If anything, Hipstamatic has been somewhat of an inspiration for me to do more of that, which can only be a good thing.

Hipstamatic for the people

What’s really nice here is that people who aren’t skilled in the dark arts of Photoshop are being given the means to play around with visual effects they would otherwise have no idea how to achieve, and they’re producing some really interesting results. And I think the key word there is ‘play’. It’s a fun tool, not a serious piece of software, so let’s play with it.

Not just a pretty face…

Finally, there’s more here to appreciate than just the output. The application interface itself is beautifully designed to look like an old school SLR, there’s obviously been a lot of care and attention gone into it.

Will it get tired quickly? Maybe. Is it impressive in the short term? Definitely.

Check out more about the app here:

http://www.hipstamaticapp.com

And to take a look at some of the results, check out this Flickr set:

http://www.flickr.com/groups/hipstamatic/pool/

Gold, Frankincense and Beer...

2009-11-26T02:59:00.001-08:00

Late November we went live with our latest project, a global Christmas Campaign for Stella Artois called ‘Send a Card, Save a Tree’.

We were approached back in October and asked to come up with a killer campaign idea that would capture people’s imaginations, and 6 weeks on and a lot of hard work later, we believe we’ve done just that.

The result is an e-Card campaign with a little more oomph, the oomph in this case being the use of augmented reality, one of 2009’s most interesting trends.

Using Flartoolkit, a Flash based AR framework, the e-Card recreates the look and feel of the Stella Artois Christmas TV Commercial and provides the audience with a new and truly engaging brand experience.

Users are asked to hold up a marker image to their webcam and in return are presented with an interactive 3D winter scene, complete with a chalice of Stella Artois, blowable snow and a personalised Christmas wish.

But as the campaign name suggests, there’s more to it than just a cool e-Card to send to your friends, there’s also a great environmental incentive for taking part. Stella Artois in association with the World Land Trust have pledged to save a tree in Argentina’s rainforest for every e-Card sent.

Introducing the Rolls-Royce of websites

2009-09-13T09:17:00.000-07:00

We’ve been off the radar for a couple of months but we’re finally pleased to announce the launch of Rolls-Royce Motor Car’s new global website. The driving force behind the website is the unveiling of the new Ghost model at this year’s Frankfurt Motor Show and it was all hands on deck to deliver the site by the September deadline.

Brought on board by advertising agency Partners Andrews Aldridge for our experience within the luxury sector, Bright Spark Digital took creative and technical lead on the project. We set out to capture the essence of the new forward-thinking Rolls-Royce brand. Visually, it’s simple and light on style, which is at the heart of Rolls-Royce’s design approach. As is said of the new Ghost, "It’s natural, not styled".

The technical solution reflects the brand values of "effortless and seamless" using AJAX transitions and some clever "hidden technology", another key component of all Rolls-Royce cars.

Overall, we’re hugely happy with the result and you can check out the site for yourself at www.rolls-roycemotorcars.com.

So there's good news and bad news...and great news

2009-08-10T10:34:00.000-07:00

So, let's start with the good news. It's very simple. We're still here. And with the current economic climate the way it is, I'm personally very relieved and happy that's the case.

It's been a real rollercoaster few months for us here at Bright Spark. We've all been finding ways to stay busy and motivated and at times it's been tough, but it doesn't take much to remind us that we're exactly where we want to be, doing exactly what we want to do.

It all started with the release of TwitCal back in May, our first venture into designing and developing on top of the Twitter API. And that's where the bad news comes in.

It was a project we were very excited about when it first rolled out, but unfortunately we hit a pretty major barrier not even a month after it went live...

Being at the mercy of Twitter's search database proved to be the nail in the coffin when we found out they had started archiving it on a regular basis. Basically what that meant for TwitCal was that if you placed an entry into your calendar, it wouldn't be there in a months time. Annoying. We may still pick it up and try and resolve the issue somehow in the future, but for now we'll bow out gracefully and peg it up as a fun learning experience.

Anyway, as mentioned in the title, there's also some great news. And it's really great news. We were contacted at the beginning of June by an old colleague who said he had a piece of work we may be interested in. To keep a long story short, we were interested, and it turned out to be our first big break. In fact you couldn't get much bigger. We can't mention the brand right now (I know, I don't like to tease but I really can't say) but needless to say it's probably the most prestigious global brand in it's field, and it's a full dot com redesign.

So it might be a poor excuse, but we've been so busy of late, that's the main reason for us going dark for a while. We'll make more of an effort from here on in, afterall, the success of our company doesn't lay solely in this one project, no matter how big a deal it is. We're on course to go live with it at the end of August, so check back and we'll have more news soon.

In other news, we have a number of very interesting prospects on the table that will hopefully land in our laps in the coming months (we're not just saying that you a sceptical bunch - it's true!), as well as plans to launch our first iPhone app by the end of the year, which was actually the brainchild of a very famous comedy writer...

ITV's best ever ads

2009-06-13T12:12:00.000-07:00

ITV’s countdown of the twenty greatest commercials of all time was wonderful. I laughed and cried at the pure genius of the creators of such fantastic content and admired the brand managers for having the guts to let their agencies create such iconic Telly.

As online moves from pure search to entertainment I wonder if we will ever see the 20 best banners, buttons or websites. More interestingly will they deliver the same emotional experience that we can get from big broadcast? Certainly YouTube is funny and I can cite a long list of virals that have made me double up with laughter.

Somehow, it’s just not the same and although TV and the Internet are converging. There is still a difference in the mindset from surfing the web to skipping through the channel lists. You may even be doing the two things together but doing them for a different reason. People are watching TV through their computers, but to them it is still TV and that is key.

The Internet is an incredible marketing tool and as technology changes it becomes ever more powerful. It can enable you to find the opening times of your local chemist and with a click transport you on a photo extravaganza of the Amazon, it can tell you what you workmates are twittering and let you video call your best friend in Australia.

We are a digital agency, we design and build highly creative and rewarding solutions for the digital world; we watch streamed video on our laptops and phones, we play ‘Call of Duty’ online in Hi Def wirelessly through our TV. Yet we also sit down on a Saturday night, watch a good old-fashioned commercial on ITV and it still makes us laugh.

Decline in adspend, what does it mean?

2009-05-05T08:54:00.000-07:00

Goldman Sachs, the US investment bank has reported a return to profit for the first quarter of 2009. JPMorgan, Chase and Citigroup have all followed suit. Indications are that although not over the banking crisis is settling.

This is in stark contrast to the marketing sector, where all indications are that recession continues to bite. The Bellwether report from earlier this year suggested that 45% of companies were reducing their marketing budgets for 2009. The report also suggested that online adspend had already dropped 7% and was set to drop further.

Before we panic, it is important to put this decline into context.

In previous downturns marketing money was always drawn back to TV. Brand Directors felt safe and secure with the old idiom ‘no-one was ever fired by investing marketing money on telly’.

The present climate is different; TV was in terminal decline before we entered the recession. Some TV companies have at times successfully sought to find alternative income streams. However, those like ITV that still rely purely on advertising are being hit very hard, you need only to look at their share price.

As we move through 2009, what is interesting is the decline in online ad spend. Predictions from 2008 were for digital to increase and at worse stagnate. This has not happened and we are seeing a real drop in spending.

A recent headline for Volvo on NMA.co.uk 30/10 indicated that Volvo was restructuring its marketing department to focus on digital. In itself there is nothing of great interest in this as many brands have made the very same statement.

What is interesting is that Volvo is focusing on ‘Natural Search’ and ‘Social Media’. Natural Search was seen as part of the dark art of SEO. However, today anyone with access to a ‘Google Analytics’ account can get insights into how to optimise their website easily, simply and for free.

Social Media has created opportunities for brands to open direct dialogue with their consumers for little or no cost. 2008 saw an explosion in social media sites and brands that are clever have been able to harness this power.

I suspect that Volvo is one of a growing number of brands that are directing their marketing focus to these areas; they are investing more time, effort and giving it more focus. What they are not doing is investing more money; in fact they are investing less.

The nature of these techniques, if done well provide opportunities for brands to have the same if not greater impact for far less investment.

Looking back at the headlines, spend on digital is down. However, rather than indicating a deeper downturn, this may well be due to clients being bright and investing more time and less money to achieve a better result.

Introducing TwitCal

2009-05-01T07:13:00.000-07:00

A few weeks ago, myself and James were out at lunch after a morning of web app brainstorming. We'd hit a brick wall on our idea and started thinking that maybe we were trying to be a little too ambitious.

Why not start with something simpler we thought? Maybe work off the back of an already available API? And that lunchtime Twitcal was born.

"Great!" I hear you shout, "What's TwitCal?". Well, I'm glad you asked. It's a very simple offering. TwitCal allows you to post entries to a calendar via a Twitter account. When you post a tweet, include the desired date in one of the supported formats, write your calendar entry and hit 'update'. Done. Then just visit Twitcal.com to view your calendar, or anyone's for that matter.

So that's what it is, how did it come into being?

Well, I don't tend to use a calendar, I know I should (my wife would love it if I did), but it's another piece of software I don't have the attention span or inclination to manage and organise. But something I 'do' tend to do is Twitter a lot. Probably too much in fact. If only I could bring the two things together, surely my life would be complete?

Our first port of call was a little research to check a similar service didn't already exist, and after some Googling it seemed we were in luck. Even luckier in my opinion was that our preferred URL 'twitcal.com' wasn't already snapped up (not bad in this day and age). It was at this point that I sensed world domination just around the corner (I can get a little over excited about available domain names) but on a serious note, getting the right name means a lot. If someone else wanted to replicate our idea I really think we'd have the strongest identity and therefore the upper hand.

James then began delving into the world of Twitter API's. I'll let him tell you more about that side of things in another post, but it became quickly apparent that our idea was pretty easy to implement. I knocked up a simple site and logo design and three weeks on we're sat here with the finished article. There really isn't much to explain that happened in between, it seemed to sail along smoothly. Probably the toughest part was tackling the 'Terms of service' and getting the ad spaces filled and even these weren't too taxing.

Next up is planning for phase 2 additions and amendments to the service. We already have thoughts on including event reminders and also plans to break each date down into hours for more detailed organising, but for now we're just happy to get it up and out there and gauge people's reactions.

Overall it's been a really interesting few weeks and we're looking forward to spreading the word on TwitCal. Check out the site www.twitcal.com for more info and drop us a line if you have any questions or feedback at hello@brightsparkdigital.com. You can also find me on Twitter under the username @brightspark_mc.

Having fun with social network API's

2009-04-14T09:09:00.000-07:00

We're currently working on an simple app for a social network application here at Bright Spark Digital. It's built on top of a RESTful web-service and development has been a breeze. The ubiquity of AJAX capable browsers means that the whole application can be delivered using just client-side code and JSON.

Whether the app will prove popular to users remains to be seen but it's great fun working with just a web-service and a few Javascript classes.

Open for business

2009-02-24T08:10:00.000-08:00

Consumer confidence is at an all time low, the economy is on its knees and marketing spend has fallen through the floor, perfect timing to launch a new digital communications agency.

Bright Spark Digital today opens its doors for business. We are a no-nonsense creative agency that specialises in delivering compelling and hard-working brand experiences in the digital world.

Why are we launching? Well, we believe that clients need fresh thinking and a new approach to planning and executing their digital communications.

A big agency, where a client is just a number on a spreadsheet, is not the answer in today's market. We believe that a small committed group of individuals who truly care about the brands that they work on and the solutions that they provide offers a far more compelling relationship.

Reality hit in the reception of our first meeting. Suddenly it was all very real we were about to walk into a real clients office with our very own credentials and try to persuade them that they really could trust us. The knees went very weak and the mouth very dry.

Five minutes into the presentation the client stood up and left the room. Was he calling security and asking them to remove us? No with great relief to us he had gone to get another team member who he wanted to listen to the presentation. We left walking on air they may not have given us any money, but they listened and what more could we ask for?

Our proposition is simple - avoid the industry marketing crap, approach clients with an honest, no-nonsense proposition, listen to what they need and work with them to deliver the most successful digital solutions we can.