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This 'telephone' has too many shortcomings to be seriously considered as a practical form of communication. The device is inherently of no value to us." Western Union internal memo, 1878

Wednesday, 4 May 2011

A brief guide to taking your luxury brand online

Here at Bright Spark Digital, one arena we like to think we have a lot of experience and expertise in is the world of luxury.

Over the many years we've been in the online space we've worked for some of the world's biggest luxury brands and feel that we really know the do's and don'ts when it comes to successfully positioning them online.

So what does it take? Here are some of our thoughts on how to successfully take your luxury brand online…

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