Late November we went live with our latest project, a global Christmas Campaign for Stella Artois called ‘Send a Card, Save a Tree’. We were approached back in October and asked to come up with a killer campaign idea that would capture people’s imaginations, and 6 weeks on and a lot of hard work later, we believe we’ve done just that.
The result is an e-Card campaign with a little more oomph, the oomph in this case being the use of augmented reality, one of 2009’s most interesting trends.
Using Flartoolkit, a Flash based AR framework, the e-Card recreates the look and feel of the Stella Artois Christmas TV Commercial and provides the audience with a new and truly engaging brand experience.
Users are asked to hold up a marker image to their webcam and in return are presented with an interactive 3D winter scene, complete with a chalice of Stella Artois, blowable snow and a personalised Christmas wish.
But as the campaign name suggests, there’s more to it than just a cool e-Card to send to your friends, there’s also a great environmental incentive for taking part. Stella Artois in association with the World Land Trust have pledged to save a tree in Argentina’s rainforest for every e-Card sent.
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