Introducing the Rolls-Royce of websites

We’ve been off the radar for a couple of months but we’re finally pleased to announce the launch of Rolls-Royce Motor Car’s new global website. The driving force behind the website is the unveiling of the new Ghost model at this year’s Frankfurt Motor Show and it was all hands on deck to deliver the site by the September deadline.

Brought on board by advertising agency Partners Andrews Aldridge for our experience within the luxury sector, Bright Spark Digital took creative and technical lead on the project. We set out to capture the essence of the new forward-thinking Rolls-Royce brand. Visually, it’s simple and light on style, which is at the heart of Rolls-Royce’s design approach. As is said of the new Ghost, "It’s natural, not styled".

The technical solution reflects the brand values of "effortless and seamless" using AJAX transitions and some clever "hidden technology", another key component of all Rolls-Royce cars.

Overall, we’re hugely happy with the result and you can check out the site for yourself at www.rolls-roycemotorcars.com.