ITV's best ever ads

ITV’s countdown of the twenty greatest commercials of all time was wonderful. I laughed and cried at the pure genius of the creators of such fantastic content and admired the brand managers for having the guts to let their agencies create such iconic Telly.

As online moves from pure search to entertainment I wonder if we will ever see the 20 best banners, buttons or websites. More interestingly will they deliver the same emotional experience that we can get from big broadcast? Certainly YouTube is funny and I can cite a long list of virals that have made me double up with laughter.

Somehow, it’s just not the same and although TV and the Internet are converging. There is still a difference in the mindset from surfing the web to skipping through the channel lists. You may even be doing the two things together but doing them for a different reason. People are watching TV through their computers, but to them it is still TV and that is key.

The Internet is an incredible marketing tool and as technology changes it becomes ever more powerful. It can enable you to find the opening times of your local chemist and with a click transport you on a photo extravaganza of the Amazon, it can tell you what you workmates are twittering and let you video call your best friend in Australia.

We are a digital agency, we design and build highly creative and rewarding solutions for the digital world; we watch streamed video on our laptops and phones, we play ‘Call of Duty’ online in Hi Def wirelessly through our TV. Yet we also sit down on a Saturday night, watch a good old-fashioned commercial on ITV and it still makes us laugh.