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This 'telephone' has too many shortcomings to be seriously considered as a practical form of communication. The device is inherently of no value to us." Western Union internal memo, 1878

Tuesday, 24 February 2009

Open for business

Consumer confidence is at an all time low, the economy is on its knees and marketing spend has fallen through the floor, perfect timing to launch a new digital communications agency.

Bright Spark Digital today opens its doors for business. We are a no-nonsense creative agency that specialises in delivering compelling and hard-working brand experiences in the digital world.

Why are we launching? Well, we believe that clients need fresh thinking and a new approach to planning and executing their digital communications.

A big agency, where a client is just a number on a spreadsheet, is not the answer in today's market. We believe that a small committed group of individuals who truly care about the brands that they work on and the solutions that they provide offers a far more compelling relationship.

Reality hit in the reception of our first meeting. Suddenly it was all very real we were about to walk into a real clients office with our very own credentials and try to persuade them that they really could trust us. The knees went very weak and the mouth very dry.

Five minutes into the presentation the client stood up and left the room. Was he calling security and asking them to remove us? No with great relief to us he had gone to get another team member who he wanted to listen to the presentation. We left walking on air they may not have given us any money, but they listened and what more could we ask for?

Our proposition is simple - avoid the industry marketing crap, approach clients with an honest, no-nonsense proposition, listen to what they need and work with them to deliver the most successful digital solutions we can.

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